Latest Posts



This is a very important petition for a very worthy cause.

To convince the BBC to hire Alan Partridge as the new host of Top Gear.

It is the work of the brilliant campaigner (and creative) Sophie Knox at Adam & Eve/DDB.


Sign, you know it makes sense! You CAN make a difference.

Also, you can play a new fun game ‘PARTRIDGE OR CLARKSON’ , an extract from which is below.

1. Exclamations:
A “Senbleedingsational!”
B “Absobloodyexactly!”

2. Birmingham:
A “The reason that people from Birmingham never leave Birmingham is because that’s the only place they don’t sound thick.”
B “If Einstein had been from Birmingham, no-one would’ve taken the “theorai of relativitai” seriously.”

3. Muslims:
A “Honestly, the burka doesn’t work. I was in a cab in Piccadilly the other day when a woman in a full burka crossing the road in front of me tripped over the pavement, went head over heels and up it came, red g-string and stockings.”
B “Never, never criticise Muslims. Only Christians. And Jews a little bit.”


London Underground wants your lines.

TFL is working on its next round of lovely poetic posters to encourage us all to behave like evolved human beings. You know, the ones that politely suggest we please refrain from scoffing stinky kebabs on the tube, and to for gods sake turn those down wretched headphones…but in a slightly nicer, more charming way.

But this time they’ve opened them up for the public to write.

Of course, we are up to our ears in TV ads which have an amateur poem for a voiceover. But we think you can never have enough poetry in a poster.

So, to all creatives with a repressed Gordon Comstock inside of them – give it your best shot.

The winning poem will not only end up on posters right across the network, but the winning lines will feature in the cartoons too.

McBess_Create your own poster_v1_3e752729-142f-4365-bd76-e9868c55172c
Via Poet of Adland, Rishi Dastidar, whose own effort bears repeating here:

“On the escalator, don’t stop on the left

As those walking down will be bereft.

You won’t have to do anything grand:

Just move to the right if you’d like to stand.”


Dave Dye has won many awards.

But today he wins the prize for Most Obliging Entrant to In The World Ever.

On our first day here at Mother, he came up to us and asked if we’d like some more early scamps to put onto our #MyFirstFolio site. An hour later he put them into our actual hands. We didn’t have to e-harass him or anything.

Which is a long way of saying, hooray, we finally have a new addition to our gallery of first books from esteemed creatives

Here is a small taster of Dave Dye’s early marker-pieces: 



You can see the rest at

Which brings us to our other news. We have left BMB after three lovely years. As well as the people, I (Lol) am really going to miss Covent Garden’s secret lido, and the biblical Homeslice pizza in Neals Yard. If you’ve not been there, go. They redefine the very meaning of what pizza can be.

On the other hand, I’m definitely not going to miss the army of manic soap people who populate Neal street all day every day, desperately trying to shove miniscule rhombuses of shiny brown soap into your hands (a breed worse than chuggers!)

It is oddly nostalgic being back in Shoreditch every day, after all the time we spent at the other side of this block, in The Tea Building when we were at Glue.

The Biscuit Building is actually much cosier than the artic Tea Building. And they feed you breakfast and lunch (and lunch leftovers if you work late!), so you need never go outside.

We’re waiting for the myth of ‘The Mother Stone’ to rear its head. Any day now.

The Idea Everyone’s Had, but now Someone’s Actually Done

Screen Shot 2014-09-02 at 11.46.00 AM

Now I can’t speak for every creative in the world, but I know Nat and I have had this idea for a bunch of different briefs.

It’s the kind of idea you present and everyone looks at you like you’ve just crash-landed from Planet Unfeasible.

But rather marvellously, Converse have actually gone and made it. And made it well.

It’s a thingamajig (that’s the technical term) that blocks internet ads and feeds you cool stuff (funny content, competitions etc) instead.

Watch the amazing video, and install it here:

More on it here.

Thanks, @carolineberm.

Sorry, Banners.

Hooray, someone’s finally done something with the Out-of-Office media space

Ever since this, we have dreamed of making something that plays on the Out of Office message media space to all its smug potential, but we’ve never quite found the right brand to do it for…

Happily Antidote have just done it for Travel Republic, and it’s simple and marvellous:

Screen Shot 2014-07-30 at 10.44.54 AM

Read them all here:

Win a place at the School of Communication Arts, with The Dan Wallace Scholarship

Here at BMB we work with a very talented team from the School of Communication Arts called Martin and Olly.

In the year above them at school, there was a wildly talented, energetic and madly passionate kid, Daniel Wallace. Sadly, last year, Dan lost his fist-fight with cancer.

In his memory, the school has named a scholarship after him.

There’s a very moving tribute here.

So if you know anyone that would like to apply, or could help promote the scholarship, please share this.

What’s the best way to get a placement? Sell yourself.

We love it when creative teams do clever things to PR themselves.

Of course, having a brilliant book is the main thing. But thinking of a fresh way to get yourself noticed is the holy grail. 

After two years Nat and I are hanging up our placement scout-caps and handing the job over to the brilliant Martin and Olly. So we thought we’d do a little tribute to some of the best things we’ve seen over the last two years.

Rob & Joe’s taxonomy of agency names - we gave them a placement off the back of it. They’re great, get them in!

Richard & Jolyon’s tube map of agencies – awesome team, spoken for now though.

Will & Yury’s The Papal Headhunters – (I also love the bit of Italian they snuck in at the end)

Andy & Polly’s Valentines Cards for Creatives – just brilliant.

An oldie but a goodie – Nat’s ‘toilet reading’ - So called because they snuck into Peter Souter’s loo whilst they were face-painting at his children’s birthday party. It won Nat and Danni (her then partner) a placement at AMV in 2002.

And last week, this landed on our desk, from a junior creative in Belgium.  Brain Juice scan Screen Shot 2014-05-08 at 5.17.12 PM Screen Shot 2014-05-08 at 5.17.19 PM
We’ll leave you with this though. An inspiring little movie about not giving up. Made by most the recent team we got in, who’ve just been hired. Congrats to Rachel Miles and Michael Tsim!

The Original and Best Copywriter


(Via Irene Hoffman)

A tiny url

I recently bought a dove shower-gel miniature on the sole grounds  that it was cute.

As veteran readers of this blog may remember, I (lol) am rather fond of things that play with scale.

My sister sent me this today – three tiny films from Rushes that show off their CGI skills.

They are short, sweet and reminiscent of Slinkachu (if his people could walk and talk, that is).

Watch them here:

A nice innovation from Corona just in time for Summer


Campaign Jobs